Campaign
From waste to wardrobe
The inaugural capsule collection, Reclaimed Luxury, consists of five designs which are not bound by seasons, but by textile excess in factories. Each garment is offered in three to four different fabrics to increase product availability and expand the color offerings.
Reclaimed Luxury is timeless. Minimal yet feminine, the collection is inspired by today’s independent woman. Each piece is a classic with a twist, presented in contemporary hues and enhanced by practicalities such as pockets.
We design for women who care. The 3WLABEL woman appreciates the simple things in life. She is confident in herself and leads by example. She cares for the planet’s resources and proudly does her part to preserve what we have.
The brand is aimed at making good on one of the fashion industry’s biggest pitfalls by using deadstock and complementing existing wardrobe styles as opposed to replacing the shoppers’ closet staples.
3WLABEL’s campaigns feature real women, not models. For their inaugural collection, the founders chose to work with a guest designer, Bianca Popp, and Lia Bugnar, a 52-year-old Romanian playwright, screenwriter, and director. The campaign was shot by Oltin Dogaru.
On-demand garments
We don’t hold stock. We produce only what our customers order to minimize waste and be kind to finite resources. Here at 3WLABEL, we create numbered edition pieces meant to be loved and cherished for years to come. A label featuring number 12/50 indicates that the purchaser acquired the 12th piece made using that particular fabric and design, out of a maximum of 50 garments.
An integral part of the company’s brand narrative, 3WLABEL seeks to qualify its sustainability credentials by providing full and transparent information on the provenance of their fabrics, inviting the customer to discover each garment’s unique story. All deadstock used to produce the collection was obtained from RGT Romania, part of Dr. Bock Industries AG.
View our collection
